Web design + build for local businesses

Text your website. It does the rest.

We design and build your site, then hand you Foreman™, an agent that runs it. New photos, new hours, a whole new homepage: just ask. No developer invoices. No drag-and-drop editors.

Foreman™ / Waxahachie GymnasticsExample

Parents’ Night Out is Nov 14 and 21, $35 a kid. Put it at the top of the site.

Added a banner above the menu with a “Reserve a spot” link. Here’s the preview:

New Waxahachie Gymnastics homepage: a dark gym photo with the headline Flip. Twist. Fly.

Perfect. Publish.

Live. I’ll take it down after the 21st.

Selected work

Real businesses. Real before and afters.

01 / 04 — Waxahachie Gymnastics Center
New Waxahachie Gymnastics homepage: a dark gym photo with the headline Flip. Twist. Fly.
Old Waxahachie Gymnastics homepage: four photo buttons and holiday flyers on a green striped background
BeforeAfter

Waxahachie Gymnastics Center

Gymnastics, tumbling and cheer · Waxahachie, TX

  • Four competing buttons became one: Enroll.
  • Holiday flyers folded into a one-line banner.
  • Phone number in the header on every page.
See the full story ↗

All client work ↗

Process / Live in two weeks

From teardown to handed over clean.

Four steps. You own every piece of it at the end.

  1. 01 / Teardown

    Teardown

    We read your current site like a customer would and show you exactly where it’s losing calls. Free, and yours to keep.

  2. 02 / Design on Mortar™

    Design on Mortar™

    Your story is the brick. Mortar™, our in-house design system, holds it together: type, layout and rules we’ve refined site after site.

    Meet Mortar™ ↗

    Mortar™ blocks purple gradients, stock icons, glowing blobs, fake badges and stock crews.

  3. 03 / Build + launch

    Build and launch

    A fast, modern site on your own domain, with a launch date set up front. You own the domain, the code and the content.

  4. 04 / Hand off to Foreman™

    Just text Foreman™

    Your site’s own agent. Text it a change, from new hours to a full redesign. It shows you a preview and publishes when you say so.

    Meet Foreman™ ↗

    “Add the Henderson job photos.” → Live

About brick and mortar

We know small business. It’s all we do.

No big corporations. No software startups. Just real local businesses serving real people: the gyms, bike shops, metal yards and corner stores that keep a town running. I’ve spent my career marketing businesses like yours, and brick and mortar is built only for them.

Hundreds
small businesses marketed
2 weeks
from kickoff to live
0
enterprise clients, on purpose
More about us ↗